#NostalgiaInABottle: How Zikrr’s Ittars Evoke Memories and Emotions

“अच्छा ख़ासा बैठे बैठे गुम हो जाता हूँ
अब मैं अक्सर मैं नहीं रहता तुम हो जाता हूँ|” 

— अनवर शऊर

The shayari above is the very effect ittars and scents can have on one’s memories.

Scents have an extraordinary ability to transport us to cherished moments from the past. Among these, ittars stand out as timeless keepers of memories and emotions. Each drop of an ittar is not just a fragrance; rather it transports you back to your most intimate experiences,  to stories you cherish, to love you long for. Every ittar at Zikrr has a story bottled with care and precision.

Picture this: inhaling the soft aroma of rose ittar and it taking you back in a garden from your childhood, where you played under the large mango tree and plucked flowers only to invite your grandma’s wrath. Or perhaps the warm, woody notes of sandalwood remind you of festive rituals at home, filling the air with a sense of calm and devotion. For many, ittars are deeply personal, awakening memories of a loved one’s embrace, a meaningful conversation, or a journey to a place that felt like home.

Our ittars are crafted with care and tradition, using natural ingredients like flowers, herbs, spices and woods. Unlike synthetic fragrances, their rich, layered aromas evolve with time and body warmth, creating a connection that feels deeply personal. Every person’s experience with an ittar is unique—a whiff of jasmine might remind one of wedding celebrations, while another might associate it with the tranquility of quiet, moonlit nights.

In today’s fast-moving world, ittars invite us to pause and relish these moments. They become a way to carry the essence of who we are, where we’ve been, and what we treasure the most. With every drop, they turn simple moments into extraordinary memories, bridging the gap between the past and present in the most fragrant way possible.

Whether you wear it to reconnect with a memory, evoke a sense of calm, or simply create new traditions, an ittar is nostalgia in its purest form—a deeply personal experience waiting to unfold.

Explore our entire collection here