My Tryst with Ittars

As a child, whenever I walked into my grandparent’s room, there was this strong floral smell I would get. I was too young to maybe ask them what it was but I was definitely fond of it. I don’t know when but I eventually asked. My grandmother took me to her wooden closet, opened the door and handed me a small glass bottle with a golden liquid! I immediately asked ” is this a perfume?”, she said: “roll it on your wrist and smell”- it was strong yet left a lingering scent that I loved. This is how I was introduced to “Ittar” or in Bengali like we say “Ator”.

People largely associate Ittars to old cities which have rich historical backdrops. However, with Zikrr, the charm of Ittars can be enjoyed in this super fast world. The best part about Zikrr is its uncomplex yet impactful fragrance. It is not as strong as Ittars of the old days. It has this swift charm to it which makes it wearable at any time of the day, any event or just to make your mundane day a little bit more refreshing. The bottles are aesthetic & you can carry it anywhere. I have tried only a couple of variants of Zikrr yet and cannot wait to try the rest.

P:S as I am writing this, I am smelling “Sehar” off my wrist 🙂