History of Ittars

The ancient art of ittar-making in India traces its roots back over 60,000 years, finding its golden age during the opulent reign of the Mughals. At the heart of this aromatic legacy lies Kannauj, a picturesque town in Uttar Pradesh, revered as the “perfume city of India” and affectionately dubbed “Ittar Nagri,” where the air is infused with the essence of premium ittars. With a rich tapestry of over 500 traditional ittar manufacturing units, Kannauj remains an emblem of India’s profound appreciation for luxury scents.

Even before the Mughals, Kannauj was already a hub for extracting natural fragrances from botanical treasures like Sandalwood, Musk, and Rose. However, it was under Mughal patronage that these essences blossomed into exquisite ittars, cherished by royalty and commoners alike. Legends abound regarding the origin of these fragrances, with tales attributing their refinement to luminaries like Mughal queen Noor Jahan or her mother, Asmat Begum, as recounted by esteemed historian Dr. R. Nath.

Embraced by Mughal emperors such as the illustrious Akbar, premium ittars became an integral part of courtly life, with dedicated perfumery departments ensuring a steady supply of these decadent scents. In a land where the climate could be unforgiving, these luxury fragrances offered not only respite but also a touch of indulgence, elevating the senses and evoking a sense of refinement. Today, Kannauj’s perfumery tradition lives on, a testament to the enduring allure of India’s rich olfactory heritage.